“Steve Jobs” Movie 2015 – Objective vs. Subjective

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Aaron Sorkin wrote the screenplay for the 2015 movie “Steve Jobs”. I just saw the film and absolutely loved it. It has had disappointing ticket sales so far but has a very respectable 85% review rate from critics on Rotten Tomatoes.

One of the complaints from tech heads is that some of the true facts have been adjusted for the screenplay to make it a better film. In the link below, screenwriter Aaron Sorkin explains the difference between “subjective” and “objective”; or in other words that some have said, “this is not a documentary, this is a painting.”

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Genius Marketing Tactics of Captain Crunch

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How did this box of Captain Crunch end up in my kitchen? I love good marketing and I think whoever put together this marketing for Captain Crunch is a genius.

I had mentioned to a friend recently how much I liked Captain Crunch – Crunch Berries cereal as a kid. So when they were in the supermarket recently they saw this and picked it up for me as a surprise. What a fun surprise gift – but what was even more exciting is the marketing behind this product so let’s look at that now…

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