Real change? Remove the barrier between CEO, management and employees.

Never hire anyone who isn’t as passionate about the company’s goals as its founder.

Surround yourself with people you intuitively know are likely smarter than yourself! If you don’t, then your limits and vision will never be surpassed. You’ll stagnate. Be brave – trust that the talent YOU hire and inspire will take your business opportunities to a new level.

Remember the name of your doorman, secretary and the one who brings you coffee. THEY are the people your clients will come into contact with early on. If you’ve had the foresight to make a personal connection and voice your appreciation for their efforts, they WILL esteem you in the eyes of your clients.

Old-fashioned, out-dated? Then how is it we develop a preference for certain businesses and remain faithful customers for a life-time? It begins with the service we receive. Nothing will replace the first impression a service employee makes on us. If they feel ‘invisible’ and 14 floors separated from the CEO, then they’ll projectt that attitude towards the customer.

Policy on paper from an invisible ‘manager’ has nowhere the effect of a ‘hands-on’ leader – especially in growth and longevity. A house ‘divided’ will not stand, for long!