Genius Marketing Tactics of Captain Crunch

Captain-Crunch-back-Pumpkin-Carving2

How did this box of Captain Crunch end up in my kitchen? I love good marketing and I think whoever put together this marketing for Captain Crunch is a genius.

I had mentioned to a friend recently how much I liked Captain Crunch – Crunch Berries cereal as a kid. So when they were in the supermarket recently they saw this and picked it up for me as a surprise. What a fun surprise gift – but what was even more exciting is the marketing behind this product so let’s look at that now…

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