Facebook CEO Apologizes for Advertising Bungle


Facebook CEO Mark Zuckerberg apologized to site members Wednesday for bungling a new advertising system. Will it silence critics?

CEO’s mess up sometimes. It’s refreshing when they readily admit the mistake, fix it and move on. Even the creator of WordPress has had some serious business bungles but was quickly forgiven after details being leaked to the media.

I have personal pages on MySpace.com and FaceBook.com – I prefer Facebook out of the two. Maybe because most of my contacts on Facebook are people I went to school with or worked with. Where MySpace.com is riddled with people marketing their products and services. Ok, I admit I also get a kick on Facebook with raising my own dragon, and in having my vampire bite all my friends to make them into minions.

Full Article from Fortune Magazine


(Fortune) — “The press rarely grants an autumn reprise for those it loved in the spring,” once wrote the great New York Times columnist Russell Baker. How true in the case of Internet-darling-turned-reviled-evildoer Facebook.

Facebook, the popular social networking site, has ridden the hype curve up and down in recent months, reaching a low Tuesday over claims that a month-old advertising system violates members’ privacy. CEO Mark Zuckerberg took a big step Wednesday toward silencing naysayers – one of whom was my own colleague Josh Quittner – when he issued a contrite apology and made a key change to the new advertising feature, dubbed Beacon.

“We’ve made a lot of mistakes building this feature,” acknowledged Zuckerberg, “but we’ve made even more with how we’ve handled them. We simply did a bad job with this release, and I apologize for it.”

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