In Gerd Leonhard’s book “Music 2.0 – Essays by Gerd Leonhard” he mentions the concept of “Music Like Water” and writes: “Music is no longer a product but a service….for the future, think of a ‘record label’ as a ‘music utility company’.”
I have seen this gradual shift over the years and his words seem to have become prophetically true. We are so incredibly immersed in music now. It has become normal to dial up any song at the drop of a hat and to have access to more music that a single person put even physically listen to in a single lifetime.
With the seemingly infinite access to music has also appeared a reduced interest or need in user ownership. Gerd Leonhard also says “Access to Music Will Replace Ownership.” Also a trend that has become true.
I am old enough to remember cassette tapes and how naughty we were to record to tape directly from the radio. But we had our physical collection and were proud that we “owned” the music. Somehow making our custom mixtape brought us into the creative sphere of the songwriter or composer. We could play the music which was really a customized performance brought about by our uncanny ability to find the perfect mix of songs and segue them together as never before. Our Radio Shack tape recorders transformed us into analog rocket scientists.
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